Essay · 19 September 2026 · 5 min
What does this make possible that wasn't possible before?
The question
How should someone decide what to do with AI?
The short answer
Ask what the technology makes possible that wasn't possible before — then decide, as a human, which of those possibilities is worth carrying.
I don't know what AI will do to humanity. I know what I'm choosing to do with it. That distinction is not modesty; it is the only position from which you can actually work. Predictions are cheap and unfalsifiable. Choices are testable.
So the question I use is narrow and practical: what does this make possible that wasn't possible before?
Capacity, not ease
Most people answer that question by making existing work easier. The email is written faster, the deck is produced sooner, the day fills back up. Nothing changes except the pace.
The more interesting answer is scope. A single person can now attempt things that recently needed a team: a working system, a tested offer, a business chain built end to end. I don't use AI to make everything easy. I use it to make bigger things possible.
The decision stays human
AI changes the tools. Technology changes the economics. But the decision about what we do with that capacity remains human, and it should. Think with me, challenge me, show me what I'm missing — then I decide. My mind stays mine, because the responsibility for the outcome is also mine.
Constraints first
Before experimenting, I name the constraints: know your constraints, protect what cannot be gambled, experiment aggressively with what can. That single sentence is what separates useful experimentation from expensive improvisation. You can be genuinely aggressive with the part of your business that is allowed to fail — once you have been honest about which part isn't.
Then build it
Ideas are interesting. Reality is more interesting. The only way I know to find out whether a possibility is real is to build a version of it, put it in front of reality, and watch what happens. That is what the build library on this site records — including the parts that did not work.